Netflix plans to „ramp up“ its investment in gaming after the company previously pulled back from its grand ambitions in the AAA space and shut down a studio from Halo veteran Joe Staten.
As part of Netflix’s latest earnings briefing, co-CEO, president, and director Greg Peters commented on Netflix’s vision for gaming, saying Netflix’s investment thus far has been relatively small in comparison to the money it puts into film, TV, and live sports programming. The opportunity to grow is significant, he said.
„We look at the near-term monetization opportunity with games very similar to how we’ve looked at other new content categories. You can think in scripted or film or on and on. And that’s essentially, if we deliver more value to our offering, we get increased user acquisition, we get increased retention, we get increased willingness to pay,“ he said. „So it drives all of the sort of core fundamentals of our business.“