Product recommendation systems are an integral part of a wide range of industries like e-commerce, retail, media and entertainment, financial services, etc. Product recommendation is crucial for both providers and consumers as it improves the overall consumer experience and increases sales.
Businesses collect and analyze a ton of consumer usage and behavior data to optimize their recommendations for purchase and user satisfaction. They strive to deliver these recommendations as soon as possible with the most up-to-date insights. Delays in showing relevant recommendations can result in lost sales and a bad experience for the consumer.