How agencies can ace their next RFP

Bradley Keefer, CRO, Keen Decision Systems
Data is an essential part of any modern marketer’s toolbox, helping them improve their targeting practices, create media plans or win new business during the RFP process.
However, many agencies still rely on outdated legacy tools, which often don’t have the most effective data available. Media planning today continues to rely on a system that was built 20 years ago. As a result, agencies can’t effectively forecast outcomes, optimize their investment strategies or create media plans without tapping into brand data.
As marketers start thinking ahead to 2026, they’ll need to turn to platforms that can provide them with the data that will help them create the most effective forecasts and plans.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.