Sports Advertisers Seek Whole New Ballgame With Sponsorships of Two-Point Conversions, In-Stadium Sing-Alongs and More

When is a two-point conversion really a touchdown? For the brewers of Dos Equis, multiple times per season. Since last year, Dos Equis has arranged to become part of the action during select college-football games telecast across ESPN, ABC, SEC and ACC Network getting special on-screen graphics and other elements whenever one of the teams […]