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Nintendo Signals Primary Development Focus ‘Shift’ to Switch 2, as Switch 1 Owners ‘Uniformly Migrating’

A day after revealing its latest stellar sales figures, Nintendo has confirmed it will now “shift” its development focus to Switch 2 — and revealed that 84% of the console’s early adoptees were players who owned Switch 1.

“Going forward, we will shift our primary development focus to Nintendo Switch 2 and expand our business around this new platform,” Nintendo wrote in a freshly-published sales presentation.

Switch 2’s first six months have been marked by a smattering of exclusives such as Mario Kart World and Donkey Kong Bananza, but also a series of paid upgrades to existing Switch 1 games (like Zelda: Breath of the Wild and Mario Party Bonanza) and cross-gen titles (like Pokémon Legends Z-A and the upcoming Metroid Prime 4: Beyond). Nintendo now appears to be suggesting that its future release slate will likely be more orientated to Switch 2 exclusives, likely buoyed by the huge success of its new machine.

Perhaps it’s not a surprise to see such a huge percentage of Switch 2 players upgrading from Nintendo’s prior console (which, after almost a decade on sale, is now near ubiquitous). But what’s interesting here is a breakdown provided by Nintendo showing how smoothly the company has picked up its early Switch 2 adoptees over the Switch generation — relatively evenly, year by year.

The largest group of Switch 2 players are those who bought the Switch 1 back at its launch in 2017, but the groups of those who acquired Switch 1 in the following few years are not too different.

“Currently, 84% of [Switch 2 owners] transitioned from Nintendo Switch,” Nintendo wrote. “This high percentage shows that many consumers who enjoyed Nintendo Switch are smoothly transitioning to Nintendo Switch 2, allowing us to maintain our relationships with them across platform generations.

“Furthermore, if we look at when these transitioning consumers first started playing Nintendo Switch, we see no concentration in any specific period. Consumers who purchased Nintendo Switch between its launch in 2017 and the launch of Nintendo Switch 2 have been uniformly migrating to Nintendo Switch 2.”

As of September 30, Nintendo says it now had 128 million annual playing users, of whom 34 million were paying Nintendo Switch Online subscribers. Overall, 400 million Nintendo Accounts have now been registered.

Yesterday, Nintendo confirmed it had already shifted an astonishing 10.36 million Switch 2 consoles between June 5 and September 30, a record-breaking amount that ensures the platform will continue its run as the biggest console launch ever.

Tom Phillips is IGN’s News Editor. You can reach Tom at [email protected] or find him on Bluesky @tomphillipseg.bsky.social