Free TV startup Telly only had 35,000 units in people’s homes last fall

This is Lowpass by Janko Roettgers, a newsletter on the ever-evolving intersection of tech and entertainment, syndicated just for The Verge subscribers once a week.

When free TV startup Telly came out of stealth in 2023, it did so with big promises: Company executives told the media at the time that Telly would ship 500,000 units of its unique TV set, which incorporates a second screen for ads and widgets, before the end of the year.

“Shipping 500,000 TVs … that’s not going to be a problem,” chief strategy officer Dallas Lawrence told StreamTV Insider in May of 2023. Two months later, Telly executives told the same outlet that the company …

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