Marathon Sales Estimated at 1.2 Million—Steam Leads the Pack With Two Thirds of Sales

Marathon launched almost exactly three weeks ago, with a mix of both fanfare and criticism, but given its reasonably strong player counts—with a stable 28,000-40,000 daily concurrent players—it’s not surprising to learn that the game has sold an estimated 1.2 million units across the three platforms where it is available. According to Alinea Analytics, Marathon has earned $55 million in revenue across PC, PlayStation, and Xbox platforms. The analytics firm estimates that Steam holds around 800,000 of those players, while Marathon sold 217,000 units on PlayStation 5 and 133,000 on Xbox Series platforms.

The researchers also looked into the correlation between Bungie’s previous games and Marathon, and it seems as though the developer’s reputation may have been a substantial driving force for Marathon players. As many as 78.2% of Marathon’s Steam players had previously played Destiny 2, while 62.7% had played Helldivers 2, and 55.9% played Arc Raiders—although it should be noted that all three titles had colossal player counts, so some of this may be pure coincidence, and some of it could also be attributed to Steam’s recommendation algorithms, which would be more likely to show Marathon to fans of similar Bungie games. There have also been rumors of Marathon potentially launching on last-gen Xbox and PlayStation consoles, but nothing has been confirmed regarding that release just yet.