AMD Radeon RX 9070 and RX 9070 XT Fall Below MSRP in Germany

AMD’s RDNA 4-based Radeon RX 9070 and RX 9070 XT graphics cards have finally reached reasonable pricing, as German retailers report that these GPUs are now selling below MSRP. In Germany, the European MSRP for Radeon RX 9070 cards is €629, including 19% VAT. For its bigger sibling, the Radeon RX 9070 XT, the European MSRP is listed at €689, also including the sales tax. However, according to multiple listings from German online retailers, both cards are trading below their European MSRP pricing, marking the first occurrence since the memory shortage fiasco began, which took a toll on the gaming community. The cheapest Radeon RX 9070 non-XT model is listed at €539.00 in the form of the ASUS Prime Radeon RX 9070 OC SKU, while the cheapest Radeon RX 9070 XT model is listed at €640 for the ASRock Radeon RX 9070 XT Challenger GPU. Do note that this is not the first time that these GPUs are priced below MSRP in Germany, but just the first time since the memory shortages started.

Interestingly, this price drop in Germany is not consistent with the markets in the United States, where GPU pricing for the Radeon RX 9070 and RX 9070 XT still ranges around $810-$820 for the non-XT SKU and about $880-$890 for the Radeon RX 9070 XT model. This represents a large premium in the U.S. market, considering that the Radeon RX 9070 and Radeon RX 9070 XT graphics cards have MSRPs of $549 and $599, respectively. Perhaps a fresh supply of GPUs has hit the German market, causing supply to overwhelm demand and significantly pushing prices down. In the U.S., that is not the case, where prices remain high and on an upward trajectory, according to PCPartPicker. In contrast, the German market is experiencing some of the lowest pricing in recent months, finally giving gamers a break.