EA Advertising Puts Ads in Games "in Ways that Respect the Player Experience"

We recently reported on comments by Xbox Gaming Chief Strategy Officer, Matthew Ball, about a future of Xbox Gaming experiences subsidized by non-intrusive in-game advertising, although it seemed as though Microsoft had yet to actually go down that route. More recently, EA (Electronic Arts) has announced EA Advertising, which it says will allow brands to "tap into the power of play," and access views from "some of the most invested gaming communities online." The idea is that brands can partner…

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