Every bank uses Customer 360 to maintain its customer records in a unified way, and it can also be used for fraud detection.
What Is Customer 360?
Customer 360 is like creating a complete picture of a customer by pulling together all the data you have about them — think of it as a „comprehensive profile.“ Imagine a bank with data from accounts, transactions, and customer service calls. Instead of having different/diverse data of the same customer, Customer 360 links them to say, “ This data in various ways belongs to customer John Doe.” It helps businesses understand customers better, personalize services, and figure out customer data patterns.