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Brilliant Ideas, Bad Pitch? How to Communicate Tech Proposals That Win Support

We all know the drill: refactoring makes our code easier to understand, static analysis points out complex areas and code smells, tests help us track and improve our code’s coverage, and Domain-Driven Design lets us build code that directly reflects the business rules. Sounds logical, right? Yet, we often find it tough to convince managers, product owners, and other stakeholders of the value in these practices. What’s even more puzzling is that we usually have no problem getting fellow developers on board.

You might wonder, „What’s going on here?“ We use the same language, list the same problems and solutions, and back up our points with the same arguments. So, where’s the disconnect? Well, it’s right in how we’re presenting it. 

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