Sony has announced it will wind down the current version of PlayStation Stars, its loyalty and rewards program launched in 2022. The initiative allowed PlayStation users to earn digital collectibles and points for completing in-game challenges, but it never gained the traction Sony hoped for.
Here’s what we know—and what might come next.
Why Is PlayStation Stars Ending?
In an official PlayStation Blog post, Grace Chen (VP of Network Advertising, Loyalty, and Licensed Merchandise) explained:
“Since launching the program, we’ve learned a lot from evaluating the types of activities our players respond best to… We have decided to refocus our efforts and will be winding down the current version of PlayStation Stars.”
Key Reasons Behind the Shutdown
🔹 Low Engagement – Despite offering digital collectibles, the program didn’t resonate strongly with players.
🔹 Shifting Industry Trends – Sony may be pivoting toward new reward structures (possibly integrating with PlayStation Plus).
🔹 No Blockchain/NFT Integration – Unlike competitors (Ubisoft Quartz, Square Enix’s NFT push), Sony avoided blockchain tech, which may have limited its appeal.
What Happens Now? Key Dates & Changes
📅 July 23, 2024 (10:59 AM ET)
- Last day to earn rewards (points, collectibles, level-ups).
- No new campaigns will be added after this date.
📅 November 2, 2026
- Full shutdown of the current PlayStation Stars program.
What About Existing Points & Collectibles?
✔ Points can still be redeemed for PSN wallet funds or games (until November 2026).
✔ Digital collectibles remain viewable in the PlayStation App (but may not transfer to a future program).
What Were PlayStation Stars’ Digital Collectibles?
Unlike NFTs, these were purely cosmetic and non-tradable, including:
🎮 Iconic PlayStation characters (Kratos, Ratchet & Clank, Astro Bot)
🕹️ Nostalgic PlayStation hardware (PS1, PS2, PSP miniatures)
🏆 Limited-edition rewards tied to game milestones
Despite Sony’s initial hype, the collectibles lacked real utility, which may have contributed to the program’s decline.
What’s Next? Will PlayStation Stars Return?
Sony’s wording—“current version”—suggests a revamped loyalty program could arrive later. Possible directions:
🚀 Integration with PlayStation Plus – Exclusive perks for subscribers.
💎 NFT Experimentation? – Sony has filed blockchain patents, but Chen previously denied NFT plans.
🎯 More Gamified Rewards – Better incentives for trophy hunters & frequent players.
Final Thoughts: A Lesson in Gamified Loyalty Programs
PlayStation Stars had potential but ultimately failed to offer enough value to keep players engaged. Its shutdown reflects a broader trend—gamers want meaningful rewards, not just digital trinkets.
If Sony relaunches the program, expect deeper integration with PlayStation’s ecosystem and more tangible benefits.
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