Many major game companies are using artificial intelligence for game development and other initiatives, and now EA and Take-Two have issued warnings to investors about reputational risks.
Bloomberg noticed that the latest 10K filings from both companies included disclaimers about AI risks. EA’s filing, for example, mentions that the company is integrating AI „tools and technologies“ into its development and business processes, noting that doing so „might present social and ethical issues.“
If EA fails to manage these issues appropriately, it could lead to „legal and reputational harm,“ and for consumers to „lose confidence in our business and brands.“