Indian studio Eros International plans to re-release the 2013 Bollywood romantic drama „Raanjhanaa“ on August 1 with an AI-generated alternate ending that transforms the film’s tragic conclusion into a happier one. The original Hindi film, which starred Dhanush and Sonam Kapoor and became a commercial hit, ended with the protagonist’s death. The AI-altered Tamil version titled „Ambikapathy“ will allow the character to survive.
Director Aanand L. Rai condemned the decision as „a deeply troubling precedent“ made without his knowledge or consent. Eros CEO Pradeep Dwivedi defended the move as legally permitted under Indian copyright law, which grants producers full authorship rights over films. The controversy represents what appears to be the first instance of AI being used to fundamentally alter a completed film’s narrative without director involvement.
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