ASUS Raises Laptop Prices by $100-350 Just One Day After Launch

Yesterday, Qualcomm introduced its Snapdragon X2 Elite series of chips to consumers in partnership with major OEMs like ASUS and HP. On the same day, ASUS released additional laptop models based on Intel and AMD SoCs. However, just a day after some media outlets published their reviews, ASUS increased the prices of its products through its launch partner distributor, Best Buy, significantly affecting some reviewers’ conclusions. Reportedly, ASUS raised prices by $100 to $350, depending on the laptop model and configuration, regardless of the platform. This is a substantial change; for example, a $350 increase on a $1,000 model like the Zenbook 14 represents a one-third increase in the device’s advertised price. Reviewers, such as those at TechPowerUp, evaluate the model based on its value. If a model is aimed at budget users, the perspective of a budget user is applied, and if a model is aimed at workstation users, a small price increase may not be a dealbreaker. However, in the $1,000 range for a laptop, ASUS is now pushing these laptops into a completely different category.

Below is the price change, broken down by model. On the left is the launch pricing listed by ASUS, and on the right is the new pricing from Best Buy as of today.